Product Updates

Future-proof your social strategy with a multi-channel content strategy

Product: Bazaarvoice Vibe

January 14, 2025

January 14, 2025

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We are closely monitoring the proposed legislation that could restrict access to TikTok in the U.S. starting January 20, 2025. Regardless of what happens, there are endless opportunities to grow your UGC and creator strategies. The Bazaarvoice Vibe team is dedicated to helping your brand build a multi-channel content strategy, including existing support for Instagram and expanded support and features for YouTube.

As we stay tuned to potential social shake-ups, it’s a good time to lock in a flexible multi-channel game plan—one that keeps your brand ready to adapt quickly to any platform changes. Read on to learn more about how you can publish your awesome shoppable video content on Instagram and coming soon, YouTube!

Here’s how to stay on top:

  • Know your crowd: Figure out where your people are hanging out and what kind of content gets them hyped on each platform.
  • Diversify your channel mix: Platforms come and go, and your audience might bounce to the next big thing — whether it’s a fresh new app or a cool new feature on an OG platform.
  • Experiment and adapt: What crushes it on TikTok might flop on Instagram. Try out different styles, see what sticks, and find new ways to grab your audience’s attention.
  • Keep it simple: Worried about managing a multi-platform social strategy? Streamline it all in one place, so you can run it like a pro and save time for what really matters.

Social Media Management

As a Social Media Management customer, here are some quick tips on how to take advantage of Vibe for a multi-channel video strategy. Refer to the Bazaarvoice Knowledge Base or reach out to your Client Success team for more information.

Social Commerce

As a Social Commerce customer, here are some quick tips on how to take advantage of Vibe for a multi-channel video strategy. Refer to the Bazaarvoice Knowledge Base or reach out to your Client Success team for more information.

  • Engage onsite shoppers with dynamic galleries that convert, from homepage to product pages, featuring the same rich video content that caught their interest and see:
    • 172% increase in revenue per e-commerce session
    • 15% increase in average order value
    • 308% increase in time on site
  • And coming soon we’ll have all new immersive video Galleries including multiple templates like: portrait carousel, floating, picture-in-picture, a full screen experience with auto-scroll and auto-play as well as customizable thumbnails.

Creator Marketing

As a Creator Marketing customer, you can use Bazaarvoice Vibe to stay agile, even if TikTok access changes. Here’s how to stay ahead:

  • Expand to new platforms: Experiment with our upcoming YouTube creator campaigns. Start exploring creators who perform well on YouTube, especially in categories that overlap with your TikTok audience.
  • Leverage Instagram Reels: Optimize your existing campaigns for Instagram by experimenting with short-form video styles similar to TikTok.
  • Focus on video performance: Use Vibe’s insights and reporting tools to identify top-performing formats, themes, and creators to replicate success across other platforms.
  • Integrate multi-platform campaigns: Take advantage of Vibe’s unified tools to plan, execute, and amplify creator campaigns across Instagram, TikTok (while available), and soon YouTube—all from one place.
  • Collaborate for success: Connect with your Client Success team to ensure your strategy remains on target and adaptable.

Refer to the Bazaarvoice Knowledge Base for more information.

Sampling

As an Influenster Sampling customer, here are some quick tips on how to take advantage of Vibe for a multi-channel video strategy. Refer to the Bazaarvoice Knowledge Base or reach out to your Client Success team for more information.

Generate high-quality content on Instagram

  • Dedicated campaign guidance for Instagram posts and Instagram Stories optimizes campaign success
  • Member education, including AI-powered coaching and inspirational mood boards, helps campaign participants generate higher-quality UGC

Reuse Instagram UGC across marketing channels

  • Receive rights to social UGC automatically, saving you time requesting rights from creators
  • Identify top-performing content with real-time reporting
  • Reuse content across e-commerce sites and social in one easy click

Supporting multi-platform video strategies

Social platform capabilities can feel uncertain for brands navigating a multi-platform social strategy. Bazaarvoice is here to help make sure you show up with the most relevant content on the platforms that matter most.

Instagram Reels

Learn about Instagram Reels features in Bazaavoice Vibe in our Knowledge Base:

Check out our strategy content or explore our Knowledge Base for more information.

YouTube

Soon, we’ll offer YouTube scheduling, publishing, and reporting for our Social Media Management customers. We’ll also offer the ability to publish shoppable YouTube videos on e-commerce sites and syndicate them to retailers.

TikTok

Learn about TikTok features in Bazaarvoice Vibe in our Knowledge Base:

Check out our strategy content or explore our Knowledge Base for more information.

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