Struggling to prove ROI on creator marketing? You’re not alone — it’s practically impossible when disconnected tools and scattered strategies hide the true value of creators and their content.
Meet Bazaarvoice Vibe™ Creator Marketing
Our solution changes that by helping brands turn creator content into real results. Bring creator strategy, campaigns, and full-funnel analytics together in one end-to-end solution. Launch campaigns at scale, integrate your creator efforts with the rest of the business, and prove full-funnel impact with trackable creator content. Save up to 80% of your time per campaign and show the full impact of your creator strategy — from reach to revenue.
Our 4 pillars to unlocking the full-funnel potential of creators
- ✨ Source fresh, brand-aligned creators and content
- 🚀 Launch end-to-end creator and affiliate campaigns
- 📈 Amplify creator content everywhere to increase ROI
- 🔍 Optimize for full-funnel impact and prove ROI for every campaign
Check out some of the freshest feature favorites
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Find your perfect fit from our 12M+ creator pool Source aligned creators with precision using AI-driven text, image, and advanced filters to discover talent on TikTok and Instagram—all in one search. Vet creators through detailed profiles, build and track custom lists, manage ambassadors, and connect with our pre-vetted, verified Influenster Pro community of emerging creators and product-sampling enthusiasts. |
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One place for all creator communications Centralize campaign communication with templated emails, personalized messaging, and organized response tracking — all in one place to save time and simplify creator management. |
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All your affiliate tracking and insights in one place Manage and track affiliate links, orders, and commissions for every creator in one place, integrating directly with Google Analytics or Shopify for streamlined insights. |
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Source creator content from an all-in-one content hub Automatically capture and store every piece of content mentioning your brand on TikTok and Instagram. Save time by accessing all content within each campaign, keeping everything in one place for easy, on-demand viewing. |
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Instantly commerce-ready campaign content Skip the hassle of making photo and video content shoppable with built-in product tagging. Easily set up product tagging during campaign setup, making every piece of content ready for repurposing — instantly. Ensure accurate tagging across all content, saving you time and boosting campaign impact. |
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Repurpose creator content with confidence With creator content rights expiration tracking, protect your brand when amplifying creator content by setting expiration dates that automatically remove expired content from Vibe social and e-commerce storefronts, eliminating the need for manual tracking and keeping your content compliant. |
| Streamlined ad permissions for paid campaigns
Enable creators to authenticate accounts and grant ad permissions on TikTok and Instagram as you flow through your campaign and creator management workflows. This feature simplifies permissions management, making paid campaigns smoother and more effective. |
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Instant insights for real-time campaign optimization Access a centralized dashboard delivering real-time insights into campaign performance, content creation, social engagement, audience reach, and ROI. With this comprehensive view, stay agile and make data-driven decisions that boost campaign impact. |
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Full-funnel campaign reporting from reach to ROI Access metrics on-demand at every stage of the campaign journey across creators and content, from initial reach to revenue generation from amplified creator content. Prove ROI and optimize strategies based on real-time, in-depth insights. |
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See how Vibe can supercharge your entire marketing strategy.