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Pandemics and presents: A look at how consumers plan to shop for the holidays in 2020
The impact of the first half of this year will still be top-of-mind heading into this year’s holiday season. Consumers will still be doing their holiday shopping, but it will look a bit different in 2020.
With 2020 flying by, it is simultaneously surprising and not surprising that the holiday shopping season is just around the corner. While few expected COVID-19 to be coloring our holiday season, it’s become a part of our new normal and is extending into the festivities.
To better understand how consumers have adapted to this new normal and are planning for holiday shopping, we surveyed over 5,000 consumers in the United States, Canada, Mexico, the United Kingdom, France, Germany, and Australia to learn more about their holiday shopping plans.
This infographic outlines what brands and retailers can expect from their customers heading into peak holiday shopping and what customers need from their favorite brands and retailers.
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