Beko Europe boosts reviews by 845%

Beko Europe is a leading home appliance company, committed to providing innovative and reliable products that enhance everyday living. Beko Europe sought to enhance the volume and quality of user-generated content (UGC).

Building the Customer Excellence Program

In the beginning of 2024, Tatiana Pinto, UGC Marketing Manager at Beko Europe, launched the Customer Review Excellence Program to create a unified UGC strategy across 16 countries.

“It’s important nowadays for the consumer to see UGC in the digital space since we shop mostly online. UGC is a core component for both our in-store and online performance,” said Tatiana Pinto, UGC Marketing Manager at Beko Europe. The Customer Review Excellence Program encouraged Beko Europe’s teams to take concrete actions and fully leverage the Bazaarvoice solution to achieve strategic objectives across Europe. This program promotes best practice sharing between countries.

“Building the best-in-class UGC program at Beko Europe requires working with the best technology and people, which Bazaarvoice provides,” Tatiana said.

Best practice sharing for incentivised review campaigns

Whirlpool brand in Italy uses Bazaarvoice’s Ratings & Reviews to capture comprehensive customer feedback, ensuring all voices are heard. Italy’s best-in-class approach involves incentivized review campaigns, which have significantly increased review volume and quality. Proactive review requests and Bazaarvoice’s moderation safeguards ensure authenticity and safety at scale.

“In Italy, we increased collected reviews by 47% year-on-year through an incentivized campaign that offered restaurant vouchers to those who left a review.”

Beko Europe plans to expand this initiative to other countries; “We’ve been able to leverage the voice of the consumer and valuable insights across different markets by centralizing our review strategy,” said Tatiana Pinto, UGC Marketing Manager at Beko Europe. “This approach helps us reflect the quality of our products and meet customer expectations.”

The advantages of Bazaarvoice Deals sampling alongside traditional sampling

Product sampling plays a crucial role in giving consumers a voice and allowing them to share their authentic experiences, ensuring products have reviews from day one of a product launch. Beko Europe piloted product sampling in Germany, leading to successful experiments with Deals Sampling and Traditional Sampling methods.

Both Sampling methods encourage high-quality reviews with images. Deals Sampling eliminates logistical challenges and reduces costs by providing discount codes instead of free samples.

“Customers need that third-party opinion to build trust,” said Tatiana. “Leveraging Bazaarvoice Deals sampling has helped us collect more reviews and improve our product launch strategy.”

Syndicate the customer voice to all the places you sell

Beko Europe syndicates reviews from its twenty-three websites amongst one another, and to each of its 16 country sites, and to retailers, supporting conversions both online and in-store. Currently, the countries syndicate 145,000 reviews to the Bazaarvoice network, reaching 275 destinations, including intra-syndication between countries and to retailers. This has resulted in 710,000 displayable reviews, an 845% increase across Europe. The Bazaarvoice review translation tool enables the translation of reviews from one language to another. Improving accessibility extends the reach of every single review. This is especially beneficial for smaller markets.

“I recommend working with Bazaarvoice. The impact of using Bazaarvoice Syndication is significant – increasing our reviews by 845% across Europe,” Tatiana noted.

Data-driven insights fuel collaboration

Beko Europe leverages Bazaarvoice Insights to not only track performance but also foster a company-wide understanding of the power of user-generated content.

Tatiana highlights the importance of Bazaarvoice Insights : “The platform provides valuable data and reporting capabilities. I run reports directly in the tool and utilize the dashboards to create clear and visually appealing presentations for internal stakeholders.”

Customer Success Team

The partnership with Bazaarvoice’s customer success team has been crucial for Beko Europe, providing valuable insights and expertise that have significantly enhanced their European-wide strategy and user-generated content efforts.

“Karima, our Customer Success Manager’s expertise and support has been incredibly helpful. She always brings new ideas and insights, helping us push through and improve our program. I rely on Karima as a subject matter expert and extension of my team,” Tatiana shared.

Want to learn more about Bazaarvoice’s solutions? Find out more about Bazaarvoice Deals digital product sampling here.