Summary
Through the analysis of 6.5M organic reviews written across makeup, skincare, hair, and fragrance in the last 12 months, we uncovered:
- What products are driving review volume growth in hair and skincare (and why makeup is declining 20%)
- Which hero products and indie newcomers are seeing the highest YoY review volume increases
- Which trends to watch out for, such as CBD, skintertainment, and personalized beauty
We’ll also share our 5th annual Reviewers’ Choice Winners, selected based on the highest review volume, the largest year-over-year review volume increases, and best star ratings.
