Summary
“Companies are losing control of their brand,” says Keith Nealon, CEO at Bazaarvoice. As consumers take the wheel of influence in a digital-first world, how should you adapt?
In this speaker session from Brand Accelerator, Nealon takes an in-depth look at the influence economy and explores how it can be an opportunity for brands willing to change.
Watch the session to learn:
- What the influence economy is
- The role content plays in influencing the buyer’s journey
- How brands are leveraging the influence economy to drive growth and advocacy
- Business opportunities for brands that adapt
