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Why fake reviews impact trust and what to do about it

97% of consumers say fake reviews make them lose trust in a brand

Reviews and other user-generated content can help build your brand reputation. But only if it’s deemed authentic.

How do we know?

We surveyed over 10,000 global consumers to uncover just how much fake reviews damage their trust in brands.

Here’s what we discovered, as well as how to get the most out of authentic reviews—both good and bad.

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