Summary
Social media or not, shopping is a social activity. We interact with others as we’re browsing all the time. Whether it’s an in-store sales associate or a past customer who left a review online. The inherently social nature of shopping is part of what’s made this social commerce boom so explosive.
Watch the webinar to learn:
- What social commerce is
- Why social commerce is not just important, it’s crucial to your success
- The evolution of the shopper journey and what shoppers need to feel confident
- The difference between ‘buying’ and ‘shopping’ and how social is the differentiator
