Product detail page (PDP) optimization tips
Key takeaways
The critical part that PDPs play throughout the buyer journey
Key insights on how consumers search for a product
How to use UGC to deliver exceptional UX on your PDP
How to convert PDP traffic from visitors to customers
Summary
In these uncertain economic times, it’s more important than ever to make sure your product pages are the best representation of your brand. The product detail page (PDP) is the prime area of real estate to win shopper’s hearts and convince them to purchase, but only 18% of e-commerce sites provide good or acceptable user experiences (UX). That’s where UGC comes in. In this in-depth discussion, we’ll give you ten key strategies for optimizing your product pages for success.
About the speaker
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Discover how a product detail page (PDP) can come to life with help from the Bazaarvoice platform. By leveraging authentic customer content, you can transform a regular product detail page into a rich shopping experience that converts and drives sales.
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