Summary
Struggling to produce enough content to meet consumer demand? You’re not alone. All marketers are facing the same problem — creating enough quality content.
But what if you applied the same process and planning to your content process as you do your supply chain? With user-generated content it’s possible. (And it’s the type of content consumers prefer anyway. Just ask TikTok).
Rather than constantly feeding the content beast, you can shift your marketing strategy from content creation to content collection, curation, and distribution and gain economies of scale.
Watch our on-demand masterclass with Douglas Straton, Chief Customer Evangelist at Bazaarvoice, and learn how to activate and leverage a content supply chain to fuel e-commerce growth.
In this masterclass, you’ll learn:
- Why marketing efficiency is so critical in times of economic uncertainty
- How to think about your content creation process like it’s a supply chain
- How some of the world’s leading brands are leveraging user-generated content
- How to collect, curate, and distribute user-generated content at scale
