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User-generated content for social commerce – the new connected bazaar
Discover why user-generated content is the key to developing a winning social commerce strategy.
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E-book
How to turn social content into shoppable experiences that drive sales - wherever shoppers are.
When we’re deciding what to buy, we often look to the people we know and trust for their recommendations. Word-of-mouth marketing is valuable, but we don’t have to personally know someone to put stock in their opinion and trust it enough to make a purchase.
It’s why you consider how an item looks on the customer who actually bought it and shared a pic of it on Instagram — not just the model advertising it — before buying it for yourself.
The truth is, consumers are more effective in selling products than brands. And influencers and communities have become the centerpiece of effective online, offline, and in-store commerce.
Businesses need to seize the power of their customers’ authentic voices in order to stay relevant and continue to thrive.
Grab this e-book to learn:
Infographic
Discover why user-generated content is the key to developing a winning social commerce strategy.
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E-book
Learn how to attract shoppers to your digital and physical shelf with a balanced paid, earned, shared, and owned (PESO*) framework.
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E-book
Produce quality content at scale and improve your marketing efficiency
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