Shopper Preference Report 2025

Discover how shoppers shop, what wins their trust, and what gets them clicking ‘buy’ in a world that won’t sit still.

What’s inside 

Based on insights from 8,000+ shoppers across six key markets—USA, UK, France, Germany, Canada, and Australia—the report reveals the most significant forces shaping consumer behavior in 2025.

Smart spending takes over  – Shoppers are ditching name brands for store labels and discount stores, chasing lower prices, online deals, and quality products.

Social commerce is the new mainstream – Instagram, TikTok, and Facebook aren’t just apps—they’re shopping powerhouses. One in three shoppers buy from creator recommendations. The secret? Deals and authentic content.

Trust seals the deal – Ads won’t cut it—shoppers crave brand websites and organic reviews. High review volume and creators spilling pros and cons turn browsers into buyers. So, build trust or bust.

The future is experiential – Gen Z and millennials seek AR/VR and virtual try-ons. Tap their digital pulse with immersive, trendsetting experiences.

Why download the report?

• Arm yourself with actionable insights to dominate 2025.
• Decode trust, value, and engagement across generations and markets.
• Leverage trends from 8,000+ voices in six powerhouse markets.