Summary
The impact of user-generated content (UGC) from peers is more impactful than ever – 88% of shoppers consult reviews before making a purchase. For brands and retailers, this shift in control to the consumer means asking for and using customer content is more important than ever – how can you get the most marketing value?
In this on-demand webinar, we deep-dive into this success story and unlock the keys to success behind a managed sampling program. We also share how lean marketing teams can leverage visual and social UGC to turn your shoppers into your best advocates.
Watch the webinar to learn:
- How to lift your review volume on new product launches
- How pet brands can connect and engage with shoppers through Petco Spotted Sampling
- Best practices to leverage visual and social content for seasonal activations
