Summary
As the digital transformation of retail continues to accelerate, online marketplaces have emerged as a pivotal component of the omnichannel universe. With U.S. retail marketplace sales projected to hit $603.2 billion by 2027, accounting for nearly 35% of total retail ecommerce1, understanding and leveraging this trend is crucial for any retail business aiming for success.
Join Christine Lee (Bazaarvoice’s Vice President of Global Retail), and George Hatch (Pattern’s Director of Marketplaces), as they delve into the exponential growth of online marketplaces and reveal how this trend can be a game-changer for your business.
In this co-hosted session, we’ll explore:
- How third-party marketplaces are impacting the retail landscape
- Proven strategies to grow your marketplace sales
- How retailers and brands can partner to achieve marketplace success
1Source: eMarketer
