Next generation grocery shoppers

The habits of grocery shoppers are changing as consumer expectations heighten and shopping patterns shift, creating a new breed of grocery consumer. This new breed of consumer is trackable, targetable and omni-channel, but edging ever closer to being more online. This provides new opportunities to engage shoppers and grow revenue.

In this short report, we analyze the changing behaviors of grocery shoppers to see where the best opportunities to respond and adapt lie, focusing specifically on three key areas:

• New product development for grocery
• What grocery shoppers think about ratings and reviews
• How to better leverage product sampling for grocery shoppers