Summary
In a commerce landscape where marketing budgets face constant pressure, the need to maximize results with limited resources is more crucial than ever. Data needs to prove every investment, yet there’s never enough content (or budget) for every channel — and data never seems to come fast enough.
If you’re aiming to champion a user-generated content (UGC) strategy, the question becomes: What — and how — should you measure to ensure your success?
Done right, social commerce can help you track, prove, and measure the ROI of your user-generated content — and we’ll show you how. With a measurement framework that ties social and e-commerce together, you can track the impact of your user-generated content marketing efforts straight to revenue. Watch this webinar to uncover the strategies to make the most of your marketing efforts and transform your digital shelf.
Hear from Lizzie Newell, Associate Director of Global Brand Marketing at ICONIC London as she shares helpful tips and tricks they’ve leveraged as part of their UGC strategy and more.
What you’ll learn:
- How to prove your UGC strategy with full-funnel metrics that directly tie your efforts to accelerated e-commerce success
- How to collect content that aligns with your brand and goals
- How to attribute revenue from a specific piece of content or content creator
- Hear directly from a top brand about how they measure the success of their UGC program
