Maximizing holiday ROI with a full-funnel content strategy

A quarter of shoppers (26%) say it’s never too early for brands to showcase holiday items, sales, and content.

Social algorithms — and today’s consumers — require A LOT of content, especially during the holiday season of Black Friday, Christmas, etc. The only way to keep up with the demand and stand out to shoppers is to fuel your content supply chain with shoppable creator and everyday shopper content across the funnel. It’s an art and a science.

Hear from our experts as they walk you through how to keep up with content demand and strategically standing out: Abi Awojobi, Brand Partnerships Director, brings years of brand management experience, helping clients develop robust user-generated content (UGC) strategies. And Courtney Keats, Creator Marketing Team Lead, who has a wealth of experience in public relations, social media, and influencer marketing, which she uses to head creator marketing efforts at Bazaarvoice.

Learn how to make the most amount of noise in the shortest amount of time to maximize the biggest sales period of the year — all while keeping your brand effective, inspirational, and on-budget.