Maximizing holiday ROI with a full-funnel content strategy

Duration -
00:00

Key takeaways

Key steps to generate and promote holiday marketing content
To-do’s and objectives for each stage of the funnel
How to activate the right creators and everyday shoppers
How to distribute holiday content to everywhere shoppers are

  • Summary

    A quarter of shoppers (26%) say it’s never too early for brands to showcase holiday items, sales, and content.

    Social algorithms — and today’s consumers — require A LOT of content, especially during the holiday season of Black Friday, Christmas, etc. The only way to keep up with the demand and stand out to shoppers is to fuel your content supply chain with shoppable creator and everyday shopper content across the funnel. It’s an art and a science.

    Hear from our experts as they walk you through how to keep up with content demand and strategically standing out: Abi Awojobi, Brand Partnerships Director, brings years of brand management experience, helping clients develop robust user-generated content (UGC) strategies. And Courtney Keats, Creator Marketing Team Lead, who has a wealth of experience in public relations, social media, and influencer marketing, which she uses to head creator marketing efforts at Bazaarvoice.

    Learn how to make the most amount of noise in the shortest amount of time to maximize the biggest sales period of the year — all while keeping your brand effective, inspirational, and on-budget.

     

     

    • Upcoming events

    Leading with influencer marketing content

    Live - July 10

    More great content

    Mastering Creator Marketing: How to amplify your clients’ social voice

    Webinar

    Shopper Preference Report

    E-book

    2024 holiday shopping trends: social media and content creators

    Infographic

    What is Brand Builders?

    Brand Builders is a connected content series where experts share their knowledge and provide you with exclusive takeaway content to help you take action on your learnings. From striking the balance between strategic and creative content planning to navigating the budget-conscious landscape while maintaining brand integrity, our rotating hosts will cover everything you need to build and maintain a brand in the modern age.