Summary
Throughout this masterclass, we will explore what a best-in-class Ratings & Reviews program looks like, how it works, and the importance of increasing reviews authentically.
Boots guests expect to see consumer content on every product – and one in three will not even consider a product that does not have reviews. This digital masterclass will equip you with the knowledge to ensure your products stand out on Boots.com through the power of User Generated Content (UGC) syndication.
You will leave this Digital Masterclass with learnings on:
- How to effectively leverage UGC to improve the shopper experience on site
- Why Ratings & Reviews are so valuable on your SKUs
- How to increase your review volume authentically
