Level up your content strategy on Target.com
Key takeaways
Summary
Ratings and reviews have become essential in the path to purchase, with Target guests expecting consumer feedback on every product—one in three won’t even consider a product without reviews.
As Target continues to evolve its product detail pages (PDPs), they set a leading example for brands aiming for user-generated content (UGC) success at retail. As guests’ expectations change, so must your PDPs on Target.com.
Watch this on-demand webinar to learn how to optimize your PDPs on Target.com through actionable insights and strategies to drive higher conversions and elevate your brand presence.
Whether you’re a new vendor to Target and you are just trying to hit your 80/100 on your scorecard to be in good standing, or you have a solid content foundation and are looking for how to level up and make your PDP stand out from your competition, this session will teach you how to leverage the good, better, and best of authentic content at retail.