Leading with influencer marketing content
Key takeaways
How to make the shift from brand-led to influencer-led marketing
Best-in-class examples of successful creator campaigns where creativity shines
Common creator marketing mistakes brands make
What inspires or hinders creativity from a creator's perspective
How to activate the right creators and everyday shoppers for a healthy content mix
Summary
Brands have embraced influencers and content creators as brand partners, leading with influencer marketing content for long-term brand success; it resonates with consumers, is more authentic, and is an engagement miracle worker. However, implementing an influencer-first approach can be challenging. Watch this on-demand webinar to hear content creators share candidly what makes or breaks a creator campaign.
Upcoming events
More great content
How Target is Innovating to Support Brand PDP’s with Rich, Visual Content
Webinar
Shopper Experience Index Vol. 18
Report
PDP Worth a Trillion: Mastering product detail page optimization for 2025
Webinar
What is Brand Builders?
Brand Builders is a connected content series where experts share their knowledge and provide you with exclusive takeaway content to help you take action on your learnings. From striking the balance between strategic and creative content planning to navigating the budget-conscious landscape while maintaining brand integrity, our rotating hosts and guests from major brands will cover everything you need to build and maintain a brand in the modern age.