Summary
Alyssa Thomas, Director of Product, Content as Commerce, at Walmart.com discusses how brands can hone their user-generated content (UGC) strategies to ensure their products are always positioned with conversion-driving content on Walmart.com. Plus, see how Walmart Canada increased product page conversions with Ratings & Reviews in this case study.
Watch this webinar to learn:
- Walmart’s e-commerce priorities and developments
- Strategic implementation of ratings and reviews for groceries
- The shopping behavior trends that are top of mind for Walmart
- Insights into how the Walmart product detail page is evolving
What is Retail Talk?
Retail Talk is a Bazaarvoice-hosted series where we invite retailers from our vast network to join us for an exclusive interview. Each episode features a key topic in retail such as trends, user-generated content (UGC) strategies, omnichannel marketing, technology, and more. We invite special guests we work with every single day to share their personal insights, giving you access to key thought leaders in the space.
