Summary
It’s a long road to the top for brands these days. Just about anyone can start a brand and sell products online. On the other end of the spectrum, retailers have the luxury of selecting only the most well-established and highly reputable brands to stock their shelves. To truly differentiate your brand and give shoppers the confidence to buy, brands must create an authentic, frictionless shopper experience.
Join Bazaarvoice for a webcast that explores how both small brands and household names can build and manage retail relationships to stand out on the digital shelf. You’ll hear how brands like Burt’s Bees, Lemi Shine, and The Seaweed Bath Company use user-generated content (UGC) to win more customers and stand out from competitors, including how to:
- Bolster brand awareness and fuel brand loyalty
- Use product sampling to generate relevant, higher-quality reviews for existing products and new product launches
- Gather product insights to identify any issues or improvement opportunities
