Summary
Over 30,000 new products hit the shelves every year. But brace yourself for this jaw-dropper: 80% of product launches fail to meet their performance objectives. Yikes.
As long as you’re equipped with a proven product launch strategy and best practices, you won’t have to worry about becoming part of the statistic. The key to any successful product launch is preparation and execution — and we’ll show you how, step by step.
Get ready to create a hype-worthy product launch that creates buzz for your brand, gets your most impactful digital content in front of shoppers, and ensures your brand’s secure and profitable long-term trajectory. Watch this deep dive with Acosta Group and Newell Brands that will help make your next product launch one for the books.
Here’s what’s in store:
- An actionable playbook you can follow step by step to launch your product with a bang
- 6 innovative launch strategies to drive sales
- Fireside chat with leading omnichannel sales agency Acosta Group, sharing what works and what doesn’t when it comes to launching a product
- How to use and learn from customer feedback and data pre-, during, and post-launch
