How to build a digital content supply chain

Shoppers crave great content. In fact, the average daily digital content consumption is now 6 hours and 59 minutes¹ — and that number will only continue to grow.

But producing quality content for multiple channels and platforms is time-consuming and expensive. And in tough economic times when budgets are shrinking, creating enough branded content to satisfy demand is near impossible.

Stop trying to feed the content beast on your own! The key to winning the content race is creating a digital content supply chain that puts your customers to work for you.

In this e-book, you’ll discover:

• How to overcome content biases and reduce overreliance on branded content
• How to collect, curate, and distribute user-generated content at scale
• How to empower customers to supply you with a steady stream of content
• Ways to improve your marketing efficiency and scale content that drives ROI
• How leading brands are leveraging user-generated content

References:

¹Four Fundamental Shifts in Media & Advertising During 2020. DoubleVerify. 2020. https://doubleverify.com/four-fundamental-shifts-in-media-and-advertising-during-2020/