Summary
The research covered in this webinar explores how expectations are shifting among consumers shopping online and in-store, and what the future of the buyer journey will look like. The modern shopper journey is fueled by user-generated content (UGC). And today, more than ever, it is detrimental if your brand doesn’t have a strong UGC strategy in place.
In this webinar, you will learn:
- Research insights highlighting the evolution of shopping behavior and trends that are shaping the future of online and in-store shopping
- How UGC impacts the buyer journey and why private label brands must look beyond in-store tactics to influence purchase decisions
- Best practices to supercharge UGC collection and activate your already engaged consumers and brand advocates
