How Target is Innovating to Support Brand PDP’s with Rich, Visual Content

Duration -

00:00

Read Transcript

Key takeaways

Target's focus on social commerce, why it matters and how it differentiates the digital guest experience

Understand how Target partners with brands on their content scorecard

Diversify your polished product photos with authentic user-generated and influencer content

Ways to align your brand, e-commerce, and marketing teams around common content goals

Summary

With inspirational user-generated content (UGC) at every stage of the shopping journey, brands need to shift their content strategy to optimize the thumb-stopping visual UGC that is being created by shoppers.

Join Bazaarvoice and Target as they delve into the transformative changes of visual UGC on Target.com aimed at enhancing brands’ product detail pages (PDPs). Discover new image amplification strategies that elevate the visual experience for shoppers, plus Target’s site merchandising through the incorporation of rich, visual content. We will conclude by showcasing best-in-class examples of brands effectively leveraging these enhancements to create compelling and engaging online shopping experiences on Target.com.

Due to the popularity of this content, we’re bringing it to you again but with something new: Tune into the last half hour to hear social-first responses to your questions with Bazaarvoice’s Social and Creator SME, Peter Van Brunt. Learn valuable insights from Peter on how to leverage both creator and everyday shopper content.