How L’Oréal Luxe Builds Trust with Consumers Through UGC
Summary
In today’s competitive luxury market, authenticity and trust are key to connecting with modern consumers. In this session, Kiki Croese, Ecommerce Lead (D2C) Luxury Division, Benelux at L’Oréal Luxe, and Thierry Samson, Lead Client Success Manager at Bazaarvoice, explore how user-generated content (UGC) is shaping the luxury shopping experience and strengthening consumer relationships.
Discover how L’Oréal Luxe leverages UGC to:
- Build credibility and consumer trust
- Enhance the online and in-store shopping journey
- Create authentic brand connections through real customer voices
Watch now to learn how luxury brands can integrate UGC into their strategy and drive meaningful engagement with their audience.
