Summary
With 88% of shoppers consulting reviews before making a purchase, it’s no secret review content is a critical part of the shopping experience. But now that ratings and reviews are table stakes in the world of commerce, how can you get the most marketing value from them? The simple answer? By focusing on the right content tactics (at the right time) to achieve your goals.
In this in-depth discussion, discover how to optimize marketing performance with a best-in-class reviews program — it’s never been more important to get more marketing value from your investment.
Watch this webinar to learn:
- The secret sauce of a healthy reviews program
- How to prioritize the right content collection strategies (at the right time) to achieve your marketing goals
- How to leverage the data behind reviews to optimize performance
We’ve also included the Live Q&A featuring Nancy Maidenberg, Client Success Manager & Wes Lawrence, Manager of SMB Client Success at Bazaarvoice – you can find it at the 14:30 mark.
