How shoppers feel about social commerce — and what your brand should do about it.
There’s no denying that the era of shopping on social — aka social commerce — is in full swing.
People are spending more time than ever on social media and 76% say they are very influenced to shop on these platforms.
But to take advantage of this newly booming shopping channel, brands first need to understand how people feel about social commerce in order to respond effectively to shopper expectations.
Read this e-book to learn:
- How people are shopping on social media
- Who they trust most for product recommendations
- Which shopping trends are leading the way on social
- Top ways you can level-up the buyer experience on social