Driving Inspiration through PDP Innovation with Bazaarvoice and Target

In today’s digital shopping landscape, the product detail page (PDP) is no longer just a transactional touchpoint—it’s a powerful destination for brand storytelling, shopper inspiration, and conversion-driving content. As consumers increasingly seek authentic and engaging shopping experiences, brands must rethink their approach to PDPs by leveraging user-generated content (UGC), creator-driven media, and immersive visuals.

In this virtual event, Bazaarvoice’s Jo Callahan and Target’s Matt Hiltner will explore the evolving role of PDPs and how they serve as the foundation for content-driven commerce. We’ll uncover key findings from Bazaarvoice’s Shopper Experience Index Report Vol. 18 and discuss how Target is pioneering PDP innovation—transforming them into rich, inspiration-driven shopping experiences.