Webinar
Mastering Creator Marketing: How to amplify your clients’ social voice
See how affable.ai can help you discover fresh talent, collaborate like a champ, and deliver winning campaigns like clockwork.
Read more
Understand the difference between personalization and contextualization, explore implementation methods, and discover how these two strategies can work together to supercharge your commerce engine.
Unlike personalization, which relies on historical data, contextualization focuses on a shopper’s real-time actions and behaviors during their current session. In other words, it throws preset rules out the window for dynamic, AI-powered individualized experiences. Download the e-book to learn more.