Cocktails, Convos, & Contextual Commerce

You may be wondering what Contextual Commerce is, and whether you really need it.

Well, most e-commerce sites are already using some form of personalization, but contextualization complements your personalization strategies and enables you to optimize the buying journey for all shoppers, even anonymous ones.

It’s like when you’re shopping in-person and there’s a sales associate who can read your body language, knowing when to offer a complementary suggestion and when to stay out of the way. Similarly, Contextual Commerce analyzes and adapts to each shopper’s “digital body language” using our industry-leading machine learning technology.