Summary
Social media has become a non-negotiable for shoppers, with user-generated content (UGC) like photos, videos, and ratings and reviews leading the charge. But there’s a new type of influencer in town. Long gone are the days of big, mega celebrity influencers. People want to hear from the person next door — the modern content creator, the everyday shopper. Forward-thinking brands are leveraging these creators to drive more engaging and higher-converting shopping experiences than ever before.
In this webinar, you’ll learn:
- Best practices for building strong and successful collaborations with the right content creators for your brand
- How to capture and hold your social community’s attention
- How to collect and promote the content your community wants to see
- How to maintain brand trust and loyalty, even in tough economic times
