Summary
Today’s buyers are more informed than ever. With so much information available, shoppers often turn to trusted sources for recommendations that can influence final buying decisions. Social media posts from friends or family, online polls, Q+A and ratings and reviews – these types of user-generated content (UGC) can make or break a potential sale.
Join our experts as we explore how brands can better leverage UGC to deliver the word-of-mouth, personalized messaging that inspires people to buy.
Watch this webinar to learn:
- How to empower customers to share their opinion
- Tips for gathering authentic customer content
- Success stories from brands that turned customer content into sales
