Level up your brand growth strategy: elements of an effective content mix to drive ROI

How do you drive brand growth with content that will live rent-free in your shoppers’ minds?

Social content is changing the game for all content — fast. And the name of the game is effectiveness. That means creating the best content mix — complete with creator content and user-generated content (UGC) — that will grow a community of loyal buyers and ensure long-term brand success.

And you can learn how to do just that with the help of two leaders in the space: Jo Callahan, VP of Client Strategy and Insights at Bazaarvoice (who has an extensive background in media, including over 10 years at Unilever), and Nisarg Shah, the co-founder of affable.ai, the AI-driven creator marketing platform that’s helped hundreds of brands activate killer campaigns.

Learn how to drive real impact — plus, easily measure those results so you can understand the performance of your full-funnel marketing strategy.