The power of preference: Delivering what consumers truly want
Key takeaways
Value rules
Creators and video content are effective
Trust isn't a nice-to-have. It's earned
Shoppable social surge continues
Experimental shopping is the key
Summary
Consumers are more selective than ever. What does it take to capture attention and inspire loyalty? This session unveils exclusive data on consumer expectations and how brands can create higher demand by aligning with shopper preferences.
Speaker
Zarina Stanford
Chief Marketing Officer, Bazaarvoice
Chief Marketing Officer, Bazaarvoice
