Full-funnel mastery: Real world wins in connecting every consumer touchpoint

Duration -
00:00
  • Summary

    The key to driving sustained growth lies in seamlessly connecting every touchpoint, from discovery to conversion. In this session, our expert panel will unpack real-world strategies for integrating awareness, engagement, and sales into a cohesive, high-performing funnel.

  • Speakers

    Audra Carson,
    Chief Marketing Officer, Crecera Brands
    Lindsey Aitken,
    Senior Director, eCommerce, The Coca-Cola Company
  • Presenter

    Jo Callahan, Vice President, Client Strategy and Insights, Bazaarvoice