Summary
Authenticity is no longer optional – it’s the foundation of effective marketing. Join industry leaders and authenticity advocates as they explore the business impact of trust, strategies for combating fake content, and how brands can set new authenticity standards. Walk away with actionable insights on how transparency and credibility can fuel long-term brand success.
Speakers
Stefan Hall
Director, Digital Innovation and Impact, Consumers International
Director, Digital Innovation and Impact, Consumers International
Oshiya Savur
Chief Brand & Marketing Officer, Maesa
Chief Brand & Marketing Officer, Maesa
More great content
Winning in the trillion dollar commerce era
Webinar
Full-funnel mastery: Real world wins in connecting every consumer touchpoint
Webinar
Winning in a shoppable social world: Key strategies for social commerce growth
Webinar
Presenter
Zarina Stanford, Chief Marketing Officer, Bazaarvoice