Keeping it real: How brands can create truly authentic content
Key takeaways
How to tap into niche content communities to create buzz
Tips for working with both shoppers and influencers to create content shoppers actually want
A real-world update on the latest trends and innovations in content creation
The brands making their mark today all share one thing: they care more about quality content than ads and vanity KPIs like followers and comments
Summary
Here’s a hard truth all marketers have to face: consumers have ad fatigue. In a digital landscape crowded with ads jockeying for attention, it’s all too easy for consumers to tune out. And they do.
But here’s the positive flip-side: ad-fatigued consumers are craving authenticity. And that’s why more and more brands are turning to content creators & everyday shoppers.
In this on-demand webinar, we will decode how to partner with creators to make authentic, impactful content — and get your brand the followers it deserves.
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What is Brand Builders?
Brand Builders is a connected content series where experts share their knowledge and provide you with exclusive takeaway content to help you take action on your learnings. From striking the balance between strategic and creative content planning to navigating the budget-conscious landscape while maintaining brand integrity, our rotating hosts and guests from major brands will cover everything you need to build and maintain a brand in the modern age.