Maximizing UGC for consumer engagement
Learn how brands fill content gaps and gather consumer feedback by leveraging user-generated content, ensuring they create products that resonate with diverse audiences.
Purchasing Powers:
The new consumer
Purchasing Powers, a new branded series presented by Consumers International and produced by BBC StoryWorks Commercial Productions, explores how consumers and businesses are shaping the future of consumption.
Watch extended footage from interviews with leading industry voices.
The following content is not part of the BBC StoryWorks Commercial Production.
Driving unified commerce with UGC
with Zach Ciampa – Research Analyst, S&P Global Market Intelligence
Harnessing first-party data and UGC
Discover how integrating first-party and zero-party data with UGC improves consumer engagement, streamlines workflows, and drives long-term success in the evolving e-commerce landscape.
Streamlining purchases with shoppable media
Explore how shoppable media shortens the consumer journey, reduces friction, and increases sales. Authentic content and influencer strategies are critical to brand differentiation.
Unified commerce and the rise of creators
Unified commerce is creating seamless, cross-channel experiences. Learn how the creator economy helps brands build stronger consumer relationships and meet shifting consumer expectations.
Building consumer trust in the digital retail landscape
with Bryan Gildenberg – Managing Director, Retail Cities and industry expert
How Gen Z blends digital and physical shopping
Understand the unique shopping behaviors of Gen Z, balancing digital engagement with physical stores. Discover strategies for brands to communicate effectively across channels.
Using data and AI to enhance retail strategies
Explore how granular data and AI drive consumer engagement, while brands balance insights with overarching strategy to refine retail experiences.
Why consumers trust UGC over brands
Discover why user-generated content is more trusted than brand messaging and how engaging authentically in these conversations can build stronger connections with modern consumers.
Empowering consumers through social commerce
Explore how social commerce is revolutionizing retail, allowing small brands and influencers to scale quickly while empowering consumers to buy, sell, and influence.
Building trust through consumer reviews
Explore how consumer reviews and word-of-mouth build trust in e-commerce, enabling confident purchase decisions and transforming how online retailers succeed.
Connecting with consumers in the Age of Social
with Zarina Stanford – Chief Marketing Officer, Bazaarvoice
E-commerce’s new watering holes: social media
Social media is the modern gathering place for consumers, where they shop and engage with brands. Learn how retailers can meet consumers in these spaces to increase sales and brand interaction.
The story behind Bazaarvoice’s success
Learn how co-founder Brent’s discovery of the power of consumer reviews led to the creation of Bazaarvoice, a platform that uses user-generated content to revolutionize how brands engage with consumers.
Understanding passive and active consumers
A recent study shows the growing influence of active consumers, with 17% actively sharing product feedback. Brands must incorporate this UGC to adapt to the modern shopping landscape.
Why authentic UGC builds consumer trust
Discover how authenticity is key to building trust, with Bazaarvoice ensuring that user-generated content is genuine, helping brands maintain credibility through honest consumer voices.
Transforming the consumer journey
with Jo Callahan – Vice President, Client Strategy & Insights, Bazaarvoice
Using UGC to solve content demand
As brands struggle to create content, Bazaarvoice helps them leverage user-generated content to meet demand, increase engagement, and drive sales across digital channels.
How technology accelerates the consumer journey
Advances in technology and social commerce have drastically shortened the shopping journey, enabling consumers to discover and purchase products within seconds on social platforms.
UGC as a tool for product improvement
User-generated content offers brands real-time feedback, enabling product refinement and new use cases. Brands that harness this feedback will stay relevant and successful.
Shaping consumer confidence
with Abi Awojobi – Brand Partnerships Manager, Bazaarvoice
How social reviews build consumer confidence
Social reviews provide authentic insights that help consumers make informed purchasing decisions. As UGC and the creator economy grow, brands are shifting from traditional advertising to influencer-driven strategies.
The new era of social shopping
Social shopping has transformed how consumers interact with brands, creating two-way conversations driven by user-generated content and influencers.
Ensuring the authenticity of UGC
Learn how Bazaarvoice authenticates and moderates user-generated content to ensure it's real, unbiased, and helps consumers make informed purchase decisions.
Authentic brand collaboration impact
with Kenzo Mizumoto – content creator
The power of authentic brand collaborations
Discover how content creators connect brands with new audiences by sharing products in authentic, relatable ways, making consumers feel like they’re receiving trusted recommendations from a friend.
Three tips for authentic content creation
Kenzo shares his top three lessons: capturing attention quickly, learning from others in the niche, and staying authentic to resonate with audiences and build engagement.
Watch the full episodes from BBC StoryWorks
These films were produced for us by BBC StoryWorks Commercial Productions.
Connecting brands and consumers through UGC
This video highlights how digital transformation and user-generated content are reshaping brand-consumer interactions. Learn how brands leverage authentic feedback to stay relevant and thrive in an era where consumers control the conversation.
Leveraging consumer reviews for brand success
Discover how user-generated content is transforming marketing strategies, from product development to real-time consumer feedback. This film showcases brands that use UGC to strengthen trust and collaboration with consumers.
How UGC shapes consumer choices
Explore how consumers turn to authentic voices—friends, creators, and reviews—when shopping online. With insights from Bazaarvoice and influencers, the role of user-generated content (UGC) in brand engagement becomes key to building trust and driving sales.