Purchasing Powers:
The new consumer
Purchasing Powers, a new branded series presented by Consumers International and produced by BBC StoryWorks Commercial Productions, explores how consumers and businesses are shaping the future of consumption.
Watch extended footage from interviews with leading industry voices.
The following content is not part of the BBC StoryWorks Commercial Production.
Driving unified commerce with UGC
with Zach Ciampa – Research Analyst, S&P Global Market Intelligence
Harnessing first-party data and UGC
Streamlining purchases with shoppable media
Unified commerce and the rise of creators
Building consumer trust in the digital retail landscape
with Bryan Gildenberg – Managing Director, Retail Cities and industry expert
How Gen Z blends digital and physical shopping
Using data and AI to enhance retail strategies
Why consumers trust UGC over brands
Empowering consumers through social commerce
Building trust through consumer reviews
Transforming the consumer journey
with Jo Callahan – Vice President, Client Strategy & Insights, Bazaarvoice
Using UGC to solve content demand
How technology accelerates the consumer journey
UGC as a tool for product improvement
Watch the full episodes from BBC StoryWorks
These films were produced for us by BBC StoryWorks Commercial Productions.