Your product x targeted consumers = high-quality content that goes further. Fuel your brand campaigns with authentic user-generated content (UGC) created by our global community of 9 million+ strong. Get more ROI from every dollar spent with content ready to be repurposed across your marketing channels and e-commerce sites.
From finding creators to seeing high-quality content flowing onto your PDPs, we make your sampling campaigns seamless.
With advanced targeting capabilities — powered by up to 1,000+ data points per Influenster member — you can select the ideal customers for your product and brand campaigns.
Generate more high-quality content to support product catalogs, build social buzz, and grow content libraries. Then syndicate reviews and social content to get a bigger return from your sampling investment.
Unmatched quality, speed, and value
Build and maintain momentum across the product lifecycle
Launch smarter. No one wants to buy a new product until they know people like it. Collect reviews and feedback from your community before you launch with a sampling campaign. Meet shoppers where they are — whether it be in-store, on social media, or on your website — and show up armed with reviews, photos, and videos. When Burt’s Bees announced its new cosmetics line, it launched with 300+ reviews and a glowing 4.48-star rating. Build up and sustain excitement across social media with ample UGC on day one.
UGC recency matters. 81% of consumers consider review recency equal to or more important than the quality of reviews on a product. In fact, 58% of consumers would rather purchase a product with fewer, but more recent reviews. Revitalize advocacy for your brand’s core products with sampling. Identify legacy products that could use an injection of fresh content and launch a sampling campaign. For example, French luxury skincare company Clarins revitalized its anti-aging products by using sampling to collect 138 reviews in just 36 days.
With the introduction of the FTC’s review hijacking legislation, reformulating your product isn’t just about tweaking its features. It’s about ushering it into the market as if it’s an entirely new line. This evolving regulatory landscape presents unique challenges, including the daunting task of resetting your review count and content collection to zero. But instead of seeing this as a setback, look at this as your brand’s new starting line.
Reinvent, reformulate, re-engage. Trust us to amplify your product’s new story.
For hard-to-ship products, Deals makes it easy for your target customer to shop and sample your product in-store or online.
Reap more rewards from your sampling investment with UGC that fuels PDPs, social channels, and beyond.
Our world-class quality assurance—from community education to AI-powered coaching—offers more than what other sampling solutions provide. Generate high-quality content you can reuse across all of your marketing strategies.
Want to tap into consumers and top-talent creators? Learn how Bazaarvoice Vibe can help you create a diverse content mix.
You don’t have to wait for your campaign to end to understand results. Access real-time full-funnel performance reporting and your campaign’s UGC whenever you need it from a self-serve portal.
Then go beyond knowing what happened. Our AI-powered insights instantly synthesize consumer feedback from your campaign so you can make smarter business decisions.
Juggling multiple tools for sampling and creator reporting? Avoid the chaos with a streamlined solution.
See how the health and wellness company for pets increased private-label product revenue, awareness, conversions, and SEO traffic through product sampling.
increase in clicks from organic search for sampled products
“We've really seen a positive impact on visits, conversions, and improving the discoverability of new products. From a results standpoint, it's been a positive experience to see that we can get 10-15 reviews for new products quickly."
The ghd Duet Style Hot Air Styler impresses global retail shoppers with authentic reviews, using the voice of the customer to showcase product quality and build trust.
ready for launch
This has been the biggest launch that we've ever had. It's been a huge success, and we’ve learned a lot. As we plan future launches, we’ll take those best practices, the testing that we've done, and how we've worked with Bazaarvoice into those next launches to make them successful, as well.
Get in touch to find out which solutions will make the most impact for your business. Our helpful sales team can answer your questions and talk about everything from set up to ROI.
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