Comprehensive visibility into your network partners
FeaturedNetwork Partners Visibility
Network Partners Visibility gives you full transparency and control over your Bazaarvoice syndication program and its network partners.
DISCOVER CREATOR PARTNERSHIPS
Activate our community of skilled creators
Creators are the secret sauce of user-generated content (UGC). Partner with them to produce on-brand, high-quality content and drive discovery through a trusted voice. Just tell us your content goals, ideal audience, and messaging, we'll do the rest.
The proof behind creator-led discovery and conversion
48%
of global shoppers discover new products through influencer content (didn't go looking but were convinced)
69%
Of marketers now work with smaller creators
44%
Higher sales lift for Rimmel versus category benchmark
Full-service creator marketing built to drive revenue
From vetting niche creators against your target criteria to handling negotiation, contracting, and delivery, our dedicated strategists manage your campaigns end-to-end. Turn authentic creator assets into shoppable storefronts and extend their value across paid social, web, and email with built-in usage rights.
VETTING
Creators vetted against your brief
We work our network against your targeting parameters, so the creators you get match your audience, your category and the way your brand sounds.
NANO CREATORS
Small followings, close audiences
Nano and micro creators hold tighter relationships with their followers, which turns into engagement rates a single large name rarely matches.
BRAND FIT
Your guidelines, their voice
Every creator is briefed on your brand rules and references, so the work fits you while keeping the style their followers turned up for.
YOUR STRATEGIST
A strategist who runs the campaign
Your dedicated Bazaarvoice strategist handles selection, briefing, negotiation and delivery, which keeps the whole program a low lift for your team.
SHOPPABLE
Make creator content shoppable
Push the content into Galleries or Like2Buy and the post becomes a storefront. Customers see up to 140% more conversions from shoppable social on site.
USAGE RIGHTS
Rights that outlast the post
Usage rights come built in, so creator photos and video keep working on your product pages, in email and in paid social.
The Bazaarvoice Creator Marketing advantage
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Safeguard your brand’s reputation with the new Creator Safety Score
Having a creator safety score available on a creator's profile helps you evaluate that risk and protect your brand.
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Create unlimited custom dashboards to unlock deeper insights
Bazaarvoice Vibe clients now have custom reporting dashboards – centralized measurement to prove real business impact – unified in Vibe.
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Unlock stronger, more scalable creator relationships with integrated payments and taxation
Bazaarvoice Vibe's integrated creator payments and taxation let brands pay creators from a Vibe Wallet, track spend, and manage creator tax obligations.
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The new rules of TikTok: What brands and creators need to know now
TikTok is changing how commercial content disclosures are enforced.
- Read more
Introducing Ambassadors:
NewAmbassadors empowers brands and retailers to generate high-quality UGC through exclusive sampling opportunities with their loyalty shoppers.
Continue exploring
Discover how to turn the highest reaching network for ratings and reviews into an advantage.
Read moreBlog
Unlock your brand with TikTok
Tap into the power of authentic content with the UGC TikTok marketplace. Find genuine user-generated content to boost engagement and build trust on TikTok.
Read moreResource
Collect UGC once and convert everywhere
Learn to leverage the Bazaarvoice Retailer Network to automate syndication, ensuring your best customer voices are live on every product.
Watch nowWebinar
From scroll to shelf: Bacardi’s creator playbook
Discover how Bacardi powers its Creator Strategy to meet customers where they are and create demand for products even before they hit the shelves.
FAQs
Activating key consumers at scale rather than relying on macro influencers drove a 44% higher sales lift than the IRI benchmark for average digital campaigns in beauty. Smaller creators post because they want to rather than because they are contracted, and they cost less per piece.
Very little, You supply content goals, ideal audience and messaging. A dedicated in-house Bazaarvoice strategist then handles creator selection, content briefs, negotiation and delivery. The page describes partnerships as a low lift for your team on every execution.
Creators are vetted against your targeting parameters first, then briefed on your brand guidelines and reference material. The brief sets the message while leaving the creator's own aesthetic intact, which is what keeps the post credible to the audience that followed them in the first place.
Yes, when creators are paired with Social Commerce. You can attribute revenue to creator content, build shoppable landing pages for creators to promote, and review content and metrics in one place. Making social UGC shoppable on site drives up to 140% more conversions.
Kraft Heinz ran three campaigns across Vinaigrettes, Twisted Ranch and Bitten that produced 39 million impressions from 369,000 posts, shares, likes and comments, delivered twice the product reviews expected, and earned media worth more than five times the program investment. McPherson's now sources 20% of its reviews from sampling.
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Get in touch to find out which solutions will make the most impact for your business. Our helpful sales team can answer your questions and talk about everything from set up to ROI.