JCPenney joins Bazaarvoice’s Visual Syndication Network

AUSTIN, Texas, Sept. 17, 2024— Bazaarvoice, Inc., the leading platform for full-funnel authentic user-generated content (UGC) and social commerce solutions, today announced that JCPenney has joined the Bazaarvoice Visual Syndication Network. The retailer has partnered with Bazaarvoice to collect and distribute visual UGC, including customer photos and videos, on their website’s product display pages. JCPenney is already accepting visual content from 64 brands to drive higher conversions, more time on site, and larger basket sizes.

“JCPenney is looking forward to reaching our customers through this extended partnership with the Bazaarvoice Visual Syndication Network. Partnerships like these allow us to reach our customers in more relevant ways and help us connect more authentically with America’s diverse working families”, said Ann Eisenberg, JCPenney’s Vice President of E-commerce. 

Using the Bazaarvoice Visual Syndication Network, brands can easily expand the reach of their visual  and social content wherever their products are carried at retail. In a seamless process, brands can find visual UGC of their products on social media, tag products, and request rights to use the photos and videos on their site and at retailers where they sell their products. The network allows end-to-end management of every aspect of content acquisition at scale—discovery, request rights, syndication, and reporting—all within the platform.

“We see conversion rates increase by up to 150% when shoppers interact with product page images,” said Doug Straton, Chief Customer Evangelist and Retail Growth Officer at Bazaarvoice. “Seeing how other people just like themselves are using or wearing products helps shoppers more easily visualize the product in their own lives. We’re so excited to see JCPenney utilize visual content on their product pages that not only excites shoppers and looks great, but inspires discovery, drives consideration, and persuades purchases.” 

For brands who sell at JCPenney who want to learn more about how they can syndicate their customers’ content to the retailer’s website, click here.

About Bazaarvoice

Thousands of the world’s leading brands and retailers trust Bazaarvoice technology, services, and expertise to drive revenue, extend reach, gain actionable insights, and create loyal advocates. Bazaarvoice’s extensive global retail, social, and search syndication network, product-passionate community, and enterprise-level technology provide the tools brands and retailers need to create smarter shopper experiences across the entire customer journey.

Founded in 2005, Bazaarvoice is headquartered in Austin, Texas, with offices in North America, Europe, and Australia. For more information, visit www.bazaarvoice.com