UGC for e-commerce
Discover the immense potential of a user-generated content strategy. By embracing UGC, brands can unlock increased revenue, higher conversion rates, amplified SEO impact, and even enhanced in-store sales (where applicable).
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2025 Trends and Predictions
A glimpse into the future of commerce
Join us on January 22nd at 10am CST / 4pm GMT to see the future revealed in the Tarot of Trends—dive into the ever-evolving energies of social commerce, the rising influence of creators, and the key strategies unlocking consumer alignment and transformative conversions. The future is in your hands—will you draw the card of opportunity?
Our most popular e-commerce marketing guides, strategies, and consumer trends
How to win the digital shelf
Providing the best products is no longer enough—you must also command customers’ and retailers’ attention, consideration, and trust. Whether browsing on their phones, using social media, or perusing aisles in brick-and-mortar stores, today’s consumers expect a seamless shopping experience.
Stand out from your competitors, attract more customers, and increase sales
Learn how to leverage the right channels with the right content at the right time to match your customers’ needs and expectations at every touchpoint in the buyer journey.
Nourison
Nourison improves the shopper experience and increases sales and visibility in search by syndicating reviews and social content to multiple retail partner sites.
3x
stronger relationships with retailers and a 4x lift in conversions.
Ratings and reviews have become increasingly crucial to Nourison’s business. We see a direct correlation between our review coverage and revenue at retail, both in-store and online.
Gigaset
The European market leader for cordless phones, boosts conversion rates by 70%, decreases return rates by 20%, and refines the customer experience by leveraging Bazaarvoice’s product suite.
70%
within 15 months of partnering with Bazaarvoice
We now see a massive increase in the overall conversion rate, and this is no surprise. When we have products with a very low number of reviews, they’re not the best sellers. On the other hand, the more reviews they get, the more we sell. We are convinced that Bazaarvoice has played a big role in this increase.
LeTAO
LeTAO, a KCC brand in Japan, wins new customers and increases site traffic with word-of-mouth content.
190%
Visitors to the site from BV SEO are 190% more likely to buy.
Consumers consider the voice of the customer to be extremely trustworthy, and using the reviews in our marketing content is an impactful way to showcase the value of our products.
Supercharge your commerce engine
Check out more free guides, best practices and how-to's in our Resources center.
Bazaarvoice Resources