Building emotional resonance for brands: Medela’s guide connecting through social content

Watch our on-demand DMEXCO masterclass and discover how emotional marketing can transform your brand’s success. This session explores how building emotional connections can influence purchasing decisions and foster long-term customer loyalty.

Learn how to break through the clutter and deliver the certainty, confidence, and clarity that consumers need in today’s competitive landscape. Featuring insights from Karen Gutermann, Head of Digital & E-Commerce Marketing – Europe at Medela, you’ll hear real-world success stories and practical strategies for leveraging user-generated content to create powerful emotional responses throughout the customer journey. From first impressions to loyal advocacy, this session offers invaluable tactics to help your brand engage and retain customers.