Beiersdorf signs with Bazaarvoice to grow e-commerce sales

MUNICH, Germany, April 8, 2025  – Bazaarvoice, Inc., today announced that Beiersdorf, the global provider of personal and skin care, has selected Bazaarvoice to provide full-funnel authentic user-generated content (UGC) solutions to inspire confident purchases at every stage of the consumer journey.

“This collaboration marks a significant milestone for Bazaarvoice in the German market, reaffirming our dedication to providing comprehensive support across the content funnel – from boosting brand visibility to providing transaction-level insights on the product detail page (PDP),” said Achim Rosprich, VP Sales Central Europe, Bazaarvoice. “Together, we’re not just driving commerce forward; we’re meeting the essential needs of today’s e-commerce landscape, bolstering trust and credibility, and strengthening Beiersdorf’s connection with its discerning German audience. As a renowned German company, Beiersdorf’s partnership with Bazaarvoice underscores its commitment to excellence and innovation in the market.”

To support its growth and digital excellence initiative, Beiersdorf selected the Bazaarvoice platform to scale its UGC program globally and enhance its consumer experience and sales.

“We are always acting consumer-centric,” said Axel Adida, Chief Digital Officer at Beiersdorf. “Listening to and learning from our consumers’ user-generated content, such as ratings & reviews, is key to better consumer understanding. With Bazaarvoice, we can leverage the different strengths of our markets and brands, and the supplier enables our markets to stay close to their consumers and retail partners, offering a seamless consumer journey.” 

Beiersdorf has stood for innovative skin care and pioneering skin research for over 140 years. The company, which is headquartered in Hamburg, Germany, employs more than 22,000 people worldwide. Leading international brands such as NIVEA, Eucerin, La Prairie and Hansaplast are cherished by millions of people around the world every day. Renowned brands such as Aquaphor, Coppertone and Chantecaille complement the extensive portfolio in the Consumer Business Segment. Through its wholly owned subsidiary tesa SE, Beiersdorf is a globally leading manufacturer of technical adhesive tapes and provides self-adhesive solutions to industry, craft businesses, and consumers.

Beiersdorf will leverage the full Bazaarvoice platform, including Sampling, Ratings & Reviews, Questions & Answers, Network Syndication, Social Commerce, and Professional Services.

About Bazaarvoice

Bazaarvoice is reshaping how brands and retailers connect with consumers by putting the consumer voice first. With an end-to-end, commerce-empowered omni-channel content solutions and analytics platform, Bazaarvoice helps 13,000+ brands and retailers inform consumer decisions consistently and at scale at every stage of the shopper journey, on every platform where shoppers live.  2.5B shoppers use the Bazaarvoice Network on a monthly basis.

Founded in 2005, Bazaarvoice is headquartered in Austin, Texas, with offices in North America, Europe, India, and Australia. For more information, visit www.bazaarvoice.com