The   Bazaar   Voice

Actionable insights

Agency Success Starts Here: The 2025 Creator Marketing Blueprint

Bazaarvoice Bazaarvoice Editorial Team

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Community commerce: A guide for brands and retailers

Audra Fields Social Commerce Strategist

Collect content

The creator economy: Definition, benefits, and trends

Bazaarvoice Bazaarvoice Editorial Team

Drive conversion

The benefits of social shopping across different industries

Lisa Maccagno Global Content Marketing Manager

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How to create and manage a social media content calendar

Julia Herzberg Social Media Manager

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Shoppable content: Definition, platforms, and examples

Audra Fields Social Commerce Strategist

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Social media takeovers: How to keep brand content fresh

Lisa Maccagno Global Content Marketing Manager

Case studies

Social commerce case studies to inspire your brand

Anna Valaik Associate Social Commerce Strategist

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Social media KPIs and benchmarks: What and how to measure

Lisa Maccagno Global Content Marketing Manager

Actionable insights

Social media marketing impact: Tying efforts to revenue

Lisa Maccagno Global Content Marketing Manager

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The social media marketer’s guide to Instagram analytics

Julia Herzberg Social Media Manager