Actionable insights

Product sampling marketing: When, why, and how to do it

Laura Staples-Otis Director of Product Marketing for Content Acquisition

Drive conversion, Home & Hardware

Double conversion rates with the Home Depot Seeds Program

Kerry Bridge Director - Global Web and Content Marketing

Collect content

4 reasons every Sam’s Club supplier should utilize the Star Reviewer program

Taylor Hertsenberg Field Marketing Manager, North America + Co-chair of B:You LGBTQ+ ERG

Collect content

Marketing timeline: A campaign for every season

Lisa Maccagno Global Content Marketing Manager

Collect content

How brands can get the most out of the Influenster App

Emmy Woodthorpe Senior Brand Strategist, Content Acquisition

Collect content

How to launch a product online only

Laura Staples-Otis Director of Product Marketing for Content Acquisition

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Amplify content

How 7 top brands nail customer centricity

Laura Georghiou Global Customer Advocacy Manager

Collect content

How to encourage customers to write reviews

Haley Campbell-Gross Marketing Content Manager

Case studies

Building a holistic influencer strategy for Redken that works

Adam Tinworth Adam Tinworth provides rapid live-capture of Bazaarvoice webinars, in partnership with drawnalist Matt Buck who does the illustrations you see on the page.

Case studies, Food & Beverage

How product sampling helped T2 increase conversion by 174%

Kerry Bridge Director - Global Web and Content Marketing

Build loyalty, Food & Beverage

T2: Empowering loyal customers to amplify their experiences

Kerry Bridge Director - Global Web and Content Marketing