The   Bazaar   Voice

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Protecting your brand from fake content

Abi Schuman Senior Director, Content Management Services

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Reviews that influence purchases: How user-generated content drives sales

Bazaarvoice Bazaarvoice Editorial Team

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What is UGC? The complete guide to user-generated content

Lisa Maccagno Global Content Marketing Manager

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Product review examples: What does good look like?

Guylaine Cadorette Global Marketing Content Manager

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How to respond to negative reviews: Examples and best practices

Andrew Brzezicki Global Content Marketing Manager

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Why ratings and reviews are important for your business

Guylaine Cadorette Global Marketing Content Manager

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Review gating: The risks and alternatives

Guylaine Cadorette Global Marketing Content Manager

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Testimonial ads: What are they and why do they work?

Kerry Bridge Director - Global Web and Content Marketing

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SMS marketing: How to do it right

Ashlei Valles Partner Marketing Manager

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Review marketing: How to amplify ads

Guylaine Cadorette Global Marketing Content Manager

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Review hijacking: What it is and how to prevent it

Abi Schuman Senior Director, Content Management Services