Actionable insights

Product sampling marketing: When, why, and how to do it

Laura Staples-Otis Director of Product Marketing for Content Acquisition

Drive conversion, Home & Hardware

Double conversion rates with the Home Depot Seeds Program

Kerry Bridge Director - Global Web and Content Marketing

Collect content

4 reasons every Sam’s Club supplier should utilize the Star Reviewer program

Taylor Hertsenberg Field Marketing Manager, North America + Co-chair of B:You LGBTQ+ ERG

Amplify content

How to sell on Walmart Marketplace

Ben Abiola Global Web Technologies Manager

Amplify content

How 7 top brands nail customer centricity

Laura Georghiou Global Customer Advocacy Manager

Drive conversion

Top e-commerce priorities to enhance shopper experience on Walmart.com

Amanda Awad Marketing Manager, Co-Marketing Programs

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Case studies, Mass Merchant

How McPherson’s used ratings and reviews to launch their e-commerce site

Kerry Bridge Director - Global Web and Content Marketing

Case studies

4 brands winning their UGC strategy on Macys.com

Amanda Awad Marketing Manager, Co-Marketing Programs

Case studies, Home & Hardware

3 ways Home Depot Canada is prioritizing written and visual UGC on its e-commerce site

Amanda Awad Marketing Manager, Co-Marketing Programs